Vertical Market Assessment Form

Vertical Market Assessment Form — Form Fields

This sales template includes 7 fields. Assess sales potential in a new vertical market before allocating resources to pursue it. Captures market size estimates, key competitors, and fit with the current product offering. Free to customize and use on ZenBuild.

• Vertical Market Name (text, required)
• Submitted By (text, required)
• Estimated Market Size (dropdown selection, required) — options: Under $50M, $50M – $500M, $500M – $5B, Over $5B
• Product-Market Fit Rating (rating, required)
• Are there existing customers in this vertical? (multiple choice, required) — options: Yes, 3+ referenceable customers, Yes, 1–2 early adopters, No, completely new vertical
• Key Competitors and Differentiation (long text, optional)
• Recommended Go-to-Market Approach (long text, optional)