Seasonal Promotion Planning Brief

Seasonal Promotion Planning Brief — Form Fields

This marketing template includes 11 fields. Brief the marketing team on an upcoming seasonal or holiday promotion including goals, channels, and creative direction. Free to customize and use on ZenBuild.

• Submitted By (text, required)
• Submitter Email (email, required)
• Promotion Name (text, required)
• Season or Holiday (dropdown selection, required) — options: New Year, Valentine's Day, Spring/Easter, Summer, Back to School, Halloween, Black Friday/Cyber Monday, Holiday/Christmas, Other
• Promotion Start Date (text, required)
• Promotion End Date (text, required)
• Promotional Offer or Discount (long text, required)
• Campaign Budget (USD) (number, required)
• Channels to Activate (checkboxes, required) — options: Email, Social media, Paid ads, Website homepage, In-store/physical, SMS, Push notification
• Creative Direction and Brand Notes (long text, optional)
• Success Metrics (long text, required)