Seasonal Campaign Brief

Seasonal Campaign Brief — Form Fields

This marketing template includes 8 fields. A seasonal campaign brief form for planning holiday, back-to-school, or seasonal marketing initiatives. Captures objectives, timeline, channels, and creative direction. Free to customize and use on ZenBuild.

• Campaign Name (text, required)
• Season / Event (dropdown selection, required) — options: Spring / Easter, Summer, Back to School, Fall / Halloween, Black Friday / Cyber Monday, Holiday / Christmas, New Year, Other
• Campaign Start Date (text, required)
• Campaign End Date (text, required)
• Campaign Objectives (long text, required)
• Marketing Channels (checkboxes, required) — options: Email, Social media (organic), Paid social ads, Google Ads / PPC, Content / Blog, Influencer partnerships, In-store / Physical
• Total Campaign Budget ($) (number, required)
• Creative Direction / Key Messages (long text, optional)