Product Positioning Statement Workshop Intake

Product Positioning Statement Workshop Intake — Form Fields

This marketing template includes 11 fields. Gather key inputs from product and marketing teams to craft a strong product positioning statement. Free to customize and use on ZenBuild.

• Submitted By (text, required)
• Submitter Email (email, required)
• Product or Service Name (text, required)
• Target Audience (Primary Persona) (text, required)
• Key Problem the Product Solves (long text, required)
• Primary Differentiators vs. Competitors (long text, required)
• Core Value Proposition (long text, required)
• Market Maturity (dropdown selection, required) — options: Emerging (new category), Growing (competitive), Mature (crowded), Declining
• Top 3 Competitors (long text, optional)
• Tone and Personality of the Brand (long text, optional)
• Clarity of Current Positioning (self-assessment) (rating, required)