Product Messaging Workshop Intake

Product Messaging Workshop Intake — Form Fields

This marketing template includes 9 fields. Prepare for a messaging workshop by collecting product positioning, audience, and differentiator inputs from stakeholders. Free to customize and use on ZenBuild.

• Stakeholder Name (text, required)
• Email Address (email, required)
• Product or Feature Name (text, required)
• Who is the primary buyer/user? (long text, required)
• What problem does it solve? (long text, required)
• Top 3 differentiators vs competitors (long text, required)
• What objections do prospects raise? (long text, optional)
• Current Stage (dropdown selection, required) — options: Pre-Launch, Just Launched, Growth, Mature
• Messaging you want to retire (long text, optional)