Pricing Sensitivity Survey

Pricing Sensitivity Survey — Form Fields

This surveys template includes 8 fields. Determine customer willingness to pay and optimal pricing thresholds using the Van Westendorp model. Free to customize and use on ZenBuild.

• How familiar are you with our product or service? (dropdown selection, required) — options: Current customer, Former customer, Evaluating / potential customer, Aware but never used
• At what price ($/month) would you consider the product to be so cheap that you'd question its quality? (number, required)
• At what price ($/month) would you consider the product to be a bargain — great value for money? (number, required)
• At what price ($/month) would you consider the product starting to get expensive, but still worth considering? (number, required)
• At what price ($/month) would the product be too expensive to consider purchasing? (number, required)
• Which pricing model do you prefer? (multiple choice, required) — options: Monthly subscription, Annual subscription (discounted), One-time purchase, Pay-per-use, Freemium with paid upgrades
• Which features would justify a higher price point? (Select all that apply) (checkboxes, optional) — options: Priority customer support, Advanced analytics, Unlimited usage / no caps, Team collaboration features, Custom integrations / API access, White-label / custom branding
• Is there anything else that would influence your pricing decision? (long text, optional)