Persona Update Request Form

Persona Update Request Form — Form Fields

This marketing template includes 9 fields. Request updates to an existing buyer persona based on new research, sales insights, or shifting market conditions. Free to customize and use on ZenBuild.

• Requestor Name (text, required)
• Email Address (email, required)
• Persona Name to Update (text, required)
• Update Driver (dropdown selection, required) — options: New Research Data, Sales Feedback, Product Change, Market Shift, Annual Review
• What Has Changed? (long text, required)
• Recommended Updates (long text, required)
• Persona Sections to Update (checkboxes, optional) — options: Demographics, Pain Points, Goals, Buying Process, Objections, Messaging
• Supporting Evidence or Sources (long text, optional)
• Priority (multiple choice, required) — options: Low, Medium, High