Paid Advertising Brief

Paid Advertising Brief — Form Fields

This marketing template includes 8 fields. Brief the paid media team on a new ad campaign including targeting, budget, and creative direction. Free to customize and use on ZenBuild.

• Campaign Name (text, required)
• Requester Email (email, required)
• Advertising Channels (checkboxes, required) — options: Google Search, Google Display, Meta (Facebook/Instagram), LinkedIn, YouTube, Programmatic / DSP
• Total Budget (USD) (number, required)
• Campaign Objective (text, required)
• Target Audience Description (long text, required)
• Campaign Dates (Start — End) (text, required)
• Creative Direction / Key Messages (long text, optional)