Market Research Survey

Market Research Survey — Form Fields

This surveys template includes 10 fields. Conduct market research with demographic profiling, product preferences, purchasing habits, and competitive insights. Free to customize and use on ZenBuild.

• Age Range (dropdown selection, required) — options: 18–24, 25–34, 35–44, 45–54, 55–64, 65+
• Household Income (dropdown selection, optional) — options: Under $35,000, $35,000–$74,999, $75,000–$124,999, $125,000–$199,999, $200,000+, Prefer not to say — This helps us understand purchasing power
• How often do you purchase products in this category? (dropdown selection, required) — options: Weekly, Monthly, A few times a year, Rarely / Never
• What factors influence your purchase decision? (checkboxes, required) — options: Price, Quality, Brand reputation, Reviews / Recommendations, Sustainability / Ethics, Convenience — Select all that apply
• Which brands have you purchased from in the last 12 months? (checkboxes, optional) — options: Brand A, Brand B, Brand C, Brand D, None of these — Select all that apply
• How satisfied are you with current options on the market? (rating, required) — 1 = Very dissatisfied, 5 = Very satisfied
• What's missing from current products in this space? (long text, optional)
• How much would you pay for a product that solves this? (dropdown selection, required) — options: Under $25, $25–$50, $50–$100, $100–$200, $200+
• Where do you typically shop? (checkboxes, optional) — options: Amazon, Brand websites, Retail stores, Social media shops — Select all that apply
• Email (optional) (email, optional) — If you'd like to participate in future research and receive a $10 gift card