Customer Re-engagement Campaign Intake Form

Customer Re-engagement Campaign Intake Form — Form Fields

This marketing template includes 11 fields. Capture details for a win-back campaign targeting lapsed customers with personalized offers and messaging. Free to customize and use on ZenBuild.

• Submitted By (text, required)
• Submitter Email (email, required)
• Campaign Name (text, required)
• Target Segment Description (e.g., inactive 90+ days) (text, required)
• Estimated Audience Size (number, required)
• Primary Channel (dropdown selection, required) — options: Email, SMS, Push notification, Direct mail, Multi-channel
• Incentive Type (dropdown selection, required) — options: Discount code, Free shipping, Bonus loyalty points, Free gift, Exclusive content, None
• Incentive Value or Details (text, optional)
• Proposed Campaign Launch Date (text, required)
• Key Message or Hook (long text, required)
• Does this require legal review of the offer terms? (multiple choice, required) — options: Yes, No