Customer Persona Worksheet

Customer Persona Worksheet — Form Fields

This marketing template includes 7 fields. Collect detailed demographic and psychographic information to build accurate buyer personas. Free to customize and use on ZenBuild.

• Job Title / Role (text, required)
• Industry (dropdown selection, required) — options: Technology, Healthcare, Retail / E-commerce, Finance, Education, Manufacturing, Other
• Company Size (dropdown selection, required) — options: 1–10 employees, 11–50 employees, 51–200 employees, 201–1000 employees, 1000+ employees
• What Are Your Biggest Professional Challenges? (long text, required)
• What Goals Are You Working Toward? (long text, required)
• How Do You Prefer to Research Products or Solutions? (multiple choice, required) — options: Online search, Peer recommendations, Industry publications, Social media, Vendor outreach
• Which of these influences your purchasing decisions? (checkboxes, optional) — options: Price, Customer reviews, Free trial availability, Integration with existing tools, Customer support quality