Customer Journey Mapping Survey

Customer Journey Mapping Survey — Form Fields

This marketing template includes 8 fields. A survey to map the customer journey across touchpoints. Captures how customers discover, evaluate, purchase, and use your product to identify opportunities for improvement. Free to customize and use on ZenBuild.

• How did you first hear about us? (dropdown selection, required) — options: Search engine (Google, Bing), Social media, Word of mouth / Referral, Online review or article, Advertising, Event or conference, Other
• How easy was it to find the information you needed during your research? (rating, required)
• How easy was the sign-up or purchase process? (rating, required)
• How was your onboarding experience? (rating, required)
• How satisfied are you with the product overall? (rating, required)
• What was the most frustrating part of your experience? (long text, optional)
• What was the most positive part of your experience? (long text, optional)
• How likely are you to recommend us to a friend or colleague? (multiple choice, required) — options: Very likely, Somewhat likely, Neutral, Unlikely