Buyer Persona Intake Form

Buyer Persona Intake Form — Form Fields

This sales template includes 5 fields. Collect field observations about buyer personas encountered during the sales process. Helps marketing and product teams keep buyer personas current and accurate. Free to customize and use on ZenBuild.

• Persona Name / Nickname (text, required)
• Typical Job Title (dropdown selection, required) — options: C-Suite (CEO, CTO, CFO), VP / Director, Manager, Individual Contributor, Procurement / Finance
• Primary Goals and Motivations (long text, required)
• Top Pain Points (long text, required)
• Is this persona typically a decision maker or influencer? (multiple choice, required) — options: Primary decision maker, Strong influencer, End user / evaluator