Brand Sponsorship Evaluation Form

Brand Sponsorship Evaluation Form — Form Fields

This marketing template includes 11 fields. Evaluate an inbound sponsorship opportunity against brand alignment, audience reach, and ROI potential. Free to customize and use on ZenBuild.

• Evaluator Name (text, required)
• Evaluator Email (email, required)
• Sponsorship Opportunity Name (text, required)
• Event, Publication, or Platform (text, required)
• Sponsorship Cost (USD) (number, required)
• Estimated Audience Reach (number, required)
• Audience Alignment (dropdown selection, required) — options: Highly aligned, Moderately aligned, Partially aligned, Misaligned
• Overall Sponsorship Rating (rating, required)
• Key Benefits of This Sponsorship (long text, required)
• Risks or Concerns (long text, optional)
• Do you recommend proceeding? (multiple choice, required) — options: Yes – approve, Yes – with modifications, No – decline