Brand Awareness Survey

Brand Awareness Survey — Form Fields

This surveys template includes 7 fields. Measure how familiar your target audience is with your brand, and track unaided and aided brand recognition. Free to customize and use on ZenBuild.

• When you think of [product/service category], which brands come to mind first? (text, optional)
• Have you heard of [Your Brand Name] before today? (multiple choice, required) — options: Yes, I know it well, Yes, I've heard of it, I've seen the name but know nothing about it, No, this is the first time
• Where have you encountered [Your Brand Name]? (Select all that apply) (checkboxes, optional) — options: Social media, Online search, Word of mouth / referral, Online advertising, TV or radio, Print or outdoor advertising, I haven't encountered it before
• How familiar are you with [Your Brand Name]'s products or services? (rating, required)
• In your own words, what do you think [Your Brand Name] does or offers? (long text, optional)
• Have you ever purchased from or used [Your Brand Name]? (multiple choice, required) — options: Yes, I'm a current customer, Yes, in the past, No, but I've considered it, No, and I haven't considered it
• How old are you? (dropdown selection, optional) — options: Under 18, 18–24, 25–34, 35–44, 45–54, 55 or older, Prefer not to say