Brand Audit Questionnaire

Brand Audit Questionnaire — Form Fields

This marketing template includes 9 fields. A comprehensive brand audit questionnaire for evaluating brand health, consistency, and market perception. Used by marketing teams and branding agencies to assess current brand positioning. Free to customize and use on ZenBuild.

• Company / Brand Name (text, required)
• Industry / Market (text, required)
• Describe your brand's mission and core values (long text, required)
• Who is your target audience? (long text, required)
• How consistent is your brand across all touchpoints? (1 = inconsistent, 5 = perfectly aligned) (rating, required)
• How well does your brand differentiate from competitors? (rating, required)
• Which brand assets exist and are up to date? (checkboxes, optional) — options: Logo and visual identity guide, Brand voice and tone guidelines, Color palette and typography system, Photography / imagery style guide, Social media brand guidelines, Messaging framework / key messages
• What are the biggest challenges your brand faces today? (long text, required)
• List your top 3 competitors and how you differ (long text, optional)