Brand Audit Checklist

Brand Audit Checklist — Form Fields

This marketing template includes 7 fields. Guides marketing teams through a systematic review of brand consistency across all touchpoints. Identifies gaps in visual identity, tone of voice, and brand standards compliance. Free to customize and use on ZenBuild.

• Auditor Name (text, required)
• Audit Date (text, required)
• Logo usage consistency across channels (rating, required)
• Color palette adherence (rating, required)
• Tone of voice and messaging consistency (rating, required)
• Overall Brand Health (dropdown selection, required) — options: Strong — minor improvements needed, Moderate — several gaps to address, Weak — significant rebrand or refresh needed
• Priority Areas for Improvement (long text, optional)