A/B Test Request Form

A/B Test Request Form — Form Fields

This marketing template includes 6 fields. Submit A/B test ideas for landing pages, emails, or ads. Free to customize and use on ZenBuild.

• Requester Name (text, required)
• Email Address (email, required)
• Test Type (dropdown selection, required) — options: Landing page, Email subject line, Email content, Ad creative, CTA button, Pricing page
• Hypothesis (long text, required) — What do you expect to happen and why?
• Primary Metric (text, required) — What KPI should we measure?
• Priority (dropdown selection, required) — options: High — blocking revenue, Medium — significant impact expected, Low — nice to know