A/B Test Proposal Form

A/B Test Proposal Form — Form Fields

This marketing template includes 11 fields. Propose an A/B or multivariate test with hypothesis, variants, and success metrics. Free to customize and use on ZenBuild.

• Test Name (text, required)
• Requester Email (email, required)
• Page or Asset Being Tested (text, required)
• Element to Test (dropdown selection, required) — options: Headline, CTA Button, Image, Form Layout, Pricing Display, Color Scheme, Copy
• Hypothesis (long text, required)
• Control Version Description (long text, required)
• Variant Version Description (long text, required)
• Primary Success Metric (text, required)
• Minimum Sample Size Needed (number, optional)
• Estimated Test Duration (dropdown selection, required) — options: 1 Week, 2 Weeks, 3 Weeks, 1 Month, Longer
• Secondary Metrics to Track (long text, optional)